Cleaning Episode

Now, when a beautiful dress gets dirty, it is urgent to get it cleaned.

(...)  We, alas, lost a precious two or three weeks sending the gowns to several conventional dry-cleaners in order for them to waste time telling us they couldn’t clean them before posting them back again, so by the time we sent them to Ludovic Blanc they’d already had a little time for the dirt to settle in. Giving him even more of a challenge.

"Ludovic doesn’t use petroleum. He doesn’t use harsh spirits or harmful chemicals. He doesn’t chuck toxic substances on your wedding gown or into the world’s waste systems"

(...) All this being a somewhat long-winded way of saying that I wanted to photograph the effect Ludovic and his process had on Serena’s gown so I could show it to you, and I can’t because it isn’t mended yet but is sitting in Melanie’s workshop. Why did I? Because it has to be seen to be believed.

"He cleans your clothes gently and naturally, with water and soap, as your great-grandmother probably did"

(...) Ludovic doesn’t use petroleum. He doesn’t use harsh spirits or harmful chemicals. He doesn’t chuck toxic substances on your wedding gown or into the world’s waste systems. He cleans your clothes gently and naturally, with water and soap, as your great-grandmother probably did.

And what do you know? Ludovic got them clean, beautifully, perfectly clean.

By Ann Atkins, Journalist, Broadcaster and Novelist for the Daily Mail
January 2014

Find the original article here